marketing – Ashton Stratton Advertising

Do you know how your target consumer behaves

Have you ever wondered what goes on in a consumer mind when they are making a purchasing decision? How do they end up choosing your product or service amongst a vast number of options to choose from? Consumer behaviour is study of the underlying motives for the actions consumers take in the marketplace.That is howContinue reading “Do you know how your target consumer behaves”

Programmatic Advertising

Imagine opening a software, inputting your key performance indicator targets , then your budgets,your assets(pictures,videos etc), your target customer and then letting the software ensure that your advert is delivered to the right people when and where they are most receptive to your advertisement rather than the ‘spray and pray’ method used by most ofContinue reading “Programmatic Advertising”