KK – Ashton Stratton Advertising

Do you know how your target consumer behaves

Have you ever wondered what goes on in a consumer mind when they are making a purchasing decision? How do they end up choosing your product or service amongst a vast number of options to choose from? Consumer behaviour is study of the underlying motives for the actions consumers take in the marketplace.That is howContinue reading “Do you know how your target consumer behaves”

Programmatic Advertising

Imagine opening a software, inputting your key performance indicator targets , then your budgets,your assets(pictures,videos etc), your target customer and then letting the software ensure that your advert is delivered to the right people when and where they are most receptive to your advertisement rather than the ‘spray and pray’ method used by most ofContinue reading “Programmatic Advertising”

Brand Equity kills or breathes life to a business

So you want to start selling a product or service for your side hustle or main hustle. You say to yourself I love cars so I will start selling cars, or I am a shoe expert so will start selling shoes. My friends always compliment my outfits so I will start selling clothes or makeContinue reading “Brand Equity kills or breathes life to a business”

What is a brand?

Larry light, a prominent advertising research professional was asked by the editor of the journal of advertising research for his perspective on marketing many decades into the future.Light’s analysis was instructive! he said: “The marketing battle will be a battle of brands,a competition for brand dominance.Busineesses and investors will recognize brands as the company’s mostContinue reading “What is a brand?”

Marketing a critical business Pillar

Marketing is the heart of any successful business Marketing is the most critical pillar of any business large or small. It is however the most ignored. Why is it the most critical pillar? It is focused at solving looking at the problems a a target consumer and solving it. Solving a target consumer problem isContinue reading “Marketing a critical business Pillar”

A Product is much more than you think

A Product is much more than its physical attributes. Each year billions of products are sold around the world. From sugary carbonated coloured water to small plastic boxes with glass screens that you see the world through. What is coca cola other than sugary carbonated water ? What is an iphone other than a plasticContinue reading “A Product is much more than you think”

There is no such thing as a high price to consumer

Price is just what a company believes their target consumer will pay for their offering. When a target customer is buying a product, what they are looking for is the most value they can get from the dollar that they have. Pricing is all about value A company or entrepreneur should never be driven byContinue reading “There is no such thing as a high price to consumer”