Marketing is the heart of any successful business
Marketing is the most critical pillar of any business large or small. It is however the most ignored.
Why is it the most critical pillar?
- It is focused at solving looking at the problems a a target consumer and solving it. Solving a target consumer problem is what creates a business.90% of small business start ups focus on how much money they can make as they start and not what problem they are solving in their target consumer.
- Once the consumer/customer becomes the center of what your business is then marketing becomes the life or death of the business.
Marketing, is therefore a critical pillar to businesses and the big businesses know this,hence give it the seriousness it deserves but small businesses ignore it and they shut down within the first three years not knowing what went wrong.
In this digital era small businesses have a great opportunity to have world class marketing in their organisations because:
- The target consumer/customer has shifted alot of their time from traditional media to digital media
- Digital marketing has levelled the playing field in terms of cost of marketing. Previously, big business had an advantage of having the money needed to invest in traditional marketing.
- Ashton Stratton sole goal is to help small businesses take advantage of this level playing field to talk to their target consumer whose did not have the many media options available today.
Thinking of starting a small business? already have an existing small business or side hustle? Let Ashton Stratton guide you how you can reach your target consumer. How you can improve your product, value offering and channel to get your product or service to them.
We are here to take help you take your product or service to world.
#marketingforsmallbusinesses.#growyoursidehustle
Ashton Stratton Advertising 